Send “thank you” notes. They let people know you notice and acknowledge them, plus they’re a potent way to strengthen relationships that result in referrals. A hand-written has a big impact. An Email works, but think about the impression you want to leave.
A writer once had a favorable review of her first book in a trade magazine. She was grateful and wrote the reviewer to say thanks. The reviewer wrote back saying that in 11 years of writing reviews, she’d received only three “thank yous.” Months later, the reviewer called the writer with an exciting assignment – all thanks to a thank-you note!
Author’s content used under license, © Claire Communications