Diana Gabriel

Certified Professional Coach

  • HOME
  • ABOUT
  • COACHING
  • WORKSHOPS
  • BOOKS
  • TOOLS
  • BLOG
  • ARTICLES
  • FAQ
  • CONTACT

Determining a Business Purpose

March 26, 2012 by Diana Leave a Comment

The more I speak with people working hard in organizations, the less I see a “9 to 5” mentality. As work evolves in the 21st century, separating our professional and personal lives proves to be an artificial divide. Your personal purpose influences your work purpose, and vice versa.

A company’s purpose  starts with its leaders and their vision, then infiltrates through the organization and people. It shows up in products, services, and employee and customer experiences.

An inspirational purpose often lies hidden within an organization. The following suggestions will help you identify and articulate key elements:

  1. Revisit your organization’s heritage (past history).
  2. Review successes. At what does the business excel?
  3. Start asking “why?”
  4. What won’t your organization do? Review false starts and failures.
  5. Interview employees.
  6. Interview top leaders.
  7. Interview high performers.
  8. Talk to customers.
  9. Follow your intuition and/or heart.

Where your talents and the needs of the world cross, there lies your calling. ~ Aristotle

A purpose is informed by the world’s needs. When you build an organization with a tangible purpose in mind — one that fills a real need in the marketplace — performance will follow.

Ask the following questions:

  • Why does your organization do what it does?
  • Why is this important to the people you serve?
  • Why does your organization’s existence matter?
  • What is its functional benefit to customers and constituents?
  • What is the emotional benefit to them?
  • What is the ultimate value to your customer?
  • What are you deeply passionate about?
  • At what can you excel?
  • What drives your economic engine?

Mission statements used to have a purpose. The purpose was to force management to make hard decisions about what the company stood for. A hard decision means giving up one thing to get another.  ~ Seth Godin, marketing expert

Filed Under: Leadership Tagged With: 21st century, aristotle, business purpose, constituents, customer experiences, diana gabriel, economic engine, emotional benefit, existence, functional benefit, heritage, intuition, marketplace performance, mentality, mission statements, personal lives, personal purpose, seth godin, successes, sustainable leadership, where your talents, world cross

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Connect with Diana

  • Email
  • Facebook
  • LinkedIn
  • Twitter

Testimonials

Working with Diana was great. She helped me identify my leadership strengths and find ways to use them to maximize my value to the organization as I transitioned into a new role with greater responsibility.
Executive of a NonprofitMissouri
The main benefit of coaching was simply the reworking of my priorities to bring some semblance of balance back into my life as it applied to my family relationships and personal well-being.
Stephen S. TalmageBishop, Grand Canyon Synod

Creating a Framework for Success as a Sustainable Leader in a Socially Connected Environment
Being a sustainable leader isn’t just a ‘touchy-feely’ term. It’s about creating innovation and collaboration within your environment. It’s about accomplishing goals that matter. And yes, it’s even about improving the bottom line of your business.

Because nothing is sustainable if it doesn’t “increase profitability and your competitive advantage.”

Download my Complimentary Workbook: “Creating a Framework for Success as a Sustainable Leader in a Socially Connected Environment.”

Recent Blog Posts

  • Authentic Leaders Make Passion Contagious
  • Authentic Leaders Put Values Into Practice
  • Direct Communication is Required for Authentic Leadership
  • Adaptability is Required for Authentic Leadership
  • The Need for Authentic Leadership

Blog Post Archives

Contact Information

DianaSmLogo Diana Gabriel, PPC
Professional Certified Coach

diana@dianagabriel.com
507.345.7090

Top Posts & Pages

  • The 4 Components of Trust
  • Leadership Axioms
  • The Ten Commandments to Human Relations

Follow me on Twitter

My Tweets
  • Home
  • About
  • Coaching
  • Workshops
  • Books
  • Tools
  • Blog
  • Articles
  • FAQ
  • Contact
  • Site Map

Copyright © 2021 — Diana Gabriel, PPC • All rights reserved. • Privacy Statement • Legal Notice

  • Home
  • About
  • Coaching
  • Workshops
  • Books
  • Tools
  • Blog
  • Articles
  • FAQ
  • Contact
  • Site Map